Their new range of lingerie is 'designed to make a woman look even sexier than when naked.'
But when the woman in question is Lara Stone, Calvin Klein have it easy.
The Dutch blonde showed off her enviable figure - and trademark gap-toothed pout - in a series of black and white shots taken by French photographer Patrick Demarchelier.
The new collection, entitled Naked Glamour, in stores at the end of August, includes T-shirt bras, lace shorts and a range of slips.
Lara, who has been married to comedian David Walliams for just over a year, is currently enjoying a stellar career as the face of the U.S label.
She is one of the only models to front all their brands, Calvin Klein Collection, CK Calvin Klein, and CK One Jeans.
President and CEO of Calvin Klein Inc. Tom Murry said: ‘Lara Stone is one of the world’s top models and her distinct look and sex appeal resonates with our consumers and has synergized our branded lifestyle advertising campaigns around the world.’
But her work extends right across the industry.
She is the star of this month's edition of Vogue Paris - the seventh time she has covered the magazine.
And the 27-year-old was recently voted one of the most in demand models in the world, having appeared on 47 magazine covers in the last year.
She also stars in this year's Pirelli Calendar, shot by Karl Lagerfeld.
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