NASCAR 2009
The National Association for Stock Car Auto Racing (NASCAR) is a family-owned and operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947-48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr. NASCAR is the largest sanctioning body of stock car racing in the United States. The three largest racing series sanctioned by NASCAR are the Sprint Cup, the Nationwide Series and the Camping World Truck Series. It also oversees NASCAR Local Racing, the Whelen Modified Tour, and the Whelen All-American Series. NASCAR sanctions over 1,500 races at over 100 tracks in 39 states, Canada, and Mexico. NASCAR has presented exhibition races in Suzuka City, Japan, Motegi City, Japan, and Melbourne, Australia.
NASCAR is one of the most viewed professional sports in terms of television ratings in the United States. In fact, professional football is the only sport in the United States to hold more viewers than NASCAR Internationally, NASCAR races are broadcast in over 150 countries. NASCAR holds 17 of the top 20 attended single-day sporting events in the world., and claims 75 million fans who purchase over $3 billion in annual licensed product sales. Many marketers consider NASCAR fans the most brand-loyal in all of sports and as a result, Fortune 500 companies sponsor NASCAR more than any other Motor Sport.
























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